Our Work

At NearMint Music, we deliver measurable, transformative results for artists and labels, leveraging our unique experience on all sides of the music industry—the label, the artist, and the agency. This 360-degree perspective gives us unparalleled insight into what works from every angle. We’ve grown social media reach by over 1,470%, launched viral campaigns that drive millions of views, and turned engagement into real revenue. By seamlessly integrating social media with catalog optimization, e-commerce strategies, and A&R, we ensure that every follower, post, and playlist adds lasting value to your career.

Our work doesn’t stop at metrics—we create sustainable growth. From increasing artist revenues by 175% through optimized web stores to reviving catalogs for maximum streaming impact, we specialize in making every part of your music business work harder. With a deep understanding of the challenges and opportunities across the industry, we craft strategies that deliver not just results—but results that last.

Chaka Khan's

MonthlY Moon meditations: A viral journey

Chaka Khan’s Monthly Moon Meditations opened a fresh avenue for fan engagement by spotlighting her passion for mindfulness and advocacy for meditation. These serene, empowering posts not only deepened her connection with her audience but also reached entirely new communities. With millions of views per post, a surge in followers, and truly viral moments, these meditations showcased Chaka in an inspiring new light, blending her iconic artistry with a message of peace and self-care.

new music frydays: your new Favorite music Curator

Through the weekly segment New Music Fryday, we reimagined ABC frontman Martin Fry not just as a legendary artist but as a trusted curator of fresh, exciting sounds. By positioning him as a source of musical expertise and taste, his weekly recommendations engaged fans on a deeper level, creating authentic connections. The result? Increased followers, boosted social reach, and tangible growth in ticket sales, proving that Martin’s voice resonates as much in the digital space as it does on stage.

kenny lattimore:

a legacy reborn

For Kenny Lattimore, we focused on breathing new life into his dormant catalog by collaborating with his former label to ensure his music reached its full potential. By upscaling neglected music videos to 4k and optimizing his content for modern platforms, we more than doubled his YouTube views, significantly boosting fan engagement and revenue. This strategic revival not only honored his legacy but also introduced his artistry to a new generation of listeners.

TURNING TIMELESS TRACKS INTO VIRAL MOMENTS

For the anniversary of "Through the Fire," NearMint crafted a standout moment by producing Chaka Khan’s heartfelt reaction to RuPaul's Drag Race's Raja's lip-sync of the song. Released on the single's anniversary date, this strategic and creative approach turned the celebration into a viral event. It was then shared with Raja’s 1.4 million Instagram followers, and the post not only reintroduced the classic hit to a modern audience but also established a meaningful influencer relationship. By avoiding the predictable anniversary post of an album cover and some rote facts, NearMint delivered a fresh, engaging way to honor Chaka’s legacy, creating a memorable moment that resonated across generations.

THE PROOF